Our team executed a custom auto show program for Fisker, bringing to life an exciting brand environment both highlighting the all new OCEAN vehicle as well as the stories and ethos that define the brand.
Core tenets to the program were modularity and sustainable materials with authentic storytelling moments and ties to existing web marketing assets for a holistic experiential approach. All of this was visually anchored to a one-of-a-kind "wave wall" and custom made wave forms that spoke to the California beach vibe unique to Fisker.
This auto show program relied on modular properties, developed to tell brand and vehicle stories, while the central "wave wall" acted as a beacon and expansive stage for an on-site press conference unveiling the new Ocean to LA Auto show attendees. Other components included a chassis display, P.E.A.R. future vehicle video wall, merchandise display, moving video wall narrating the interior vehicle monitor features, and an artist designed Ocean exterior graphic wrap.
All wave forms were 3D printed and finished to match their graphic counterparts and establish an architectural motif embodying the design-centered approach and SoCal inspired voice of the Fisker brand.
These photos were taken at the LA Auto Show and reflect the final production and on-site execution of the display. Fisker had the first press event of the show, kicking off a spectacular debut for the Fisker Ocean.
Client: Fisker
Company: EWI Worldwide
Photography: Matt Petit
